Privacy Notice
How we look after the information you share with us.
Mark Lythe Travel is committed to protecting your privacy. This notice explains what personal information we collect when you contact us or make a booking, how we use it, and the rights you have. Please read it alongside any information we give you at the time we collect your details.
Who We Are
Mark Lythe Travel is a private hire service based in South Cave, East Yorkshire. For the purposes of data protection law, we are the data controller responsible for your personal information. If you have any questions about this notice, you can reach us using the details at the end of this page.
What Information We Collect
When you complete our booking form or get in touch with us, we may collect the following information:
- Your name
- Your email address and telephone number
- Details of your journey, such as pickup point, destination, date and time
- Whether a return journey is required and any return date
- The type of vehicle and number of passengers
- A flight number, where you provide one
- Any additional details you choose to share, such as child seat requirements
How We Use Your Information
We use the information you provide solely to arrange and carry out your booking and to communicate with you about it. This includes contacting you to confirm details, quote a fare, or let you know about anything that affects your journey.
We will only use your information for the purpose for which you provided it. We do not use it for marketing without your clear consent, and we will never sell your personal information to anyone.
The Lawful Basis for Processing
We process your information because it is necessary to take steps at your request before providing our service, and to fulfil the booking you have asked us to arrange. Where we contact you about your booking, this is part of providing the service you have requested.
Sharing Your Information
We keep your information private. We do not share it with third parties except where it is strictly necessary to provide the service you have booked, or where we are required to do so by law. Any driver carrying out your journey will only be given the details needed to complete it.
How Long We Keep It
We hold your booking information only for as long as we need it to provide our service and to keep proper records. When it is no longer required, we securely delete or dispose of it.
Keeping Your Information Safe
We take reasonable care to protect the information you share with us and to prevent unauthorised access to it. While no method of sending information over the internet is completely secure, we take appropriate steps to safeguard your details.
Your Rights
Under data protection law you have a number of rights over your personal information. These include the right to ask what information we hold about you, to have any inaccurate information corrected, and to ask us to delete information we no longer need to keep. To exercise any of these rights, please contact us using the details below.
If you have a concern about how we have handled your information that we are unable to resolve, you have the right to raise it with the Information Commissioner's Office, the UK regulator for data protection.
Contact Us
If you have any questions about this privacy notice or about how we handle your information, please get in touch:
Telephone: 01430 272829
Email: bookings@marklythetravel.co.uk
Mark Lythe Travel, South Cave, East Yorkshire
This notice was last updated in November 2026.